Personality is a critically important driver influencing an individual’s career, relationships, health, and sense of well-being. Personality assessments aim to measure whether personal attributes would suit a particular work environment. They can be used to assess aspects of individual behavior, attitudes, or opinions, as well as motivation, interests, and values. Results can then be compared to the characteristics considered essential for the job. To harness the full potential of personality, it is critical to first measure and then gain insight into existing strengths and developmental needs.